Stop guessing.
Start getting more customers
from your ads.
I'm Derek Davis. 13 years scaling paid acquisition inside companies like Haystack, Invicti, and Kajabi. Managed monthly ad budgets up to $3.5M. Now I run Google Ads and Meta Ads personally for businesses tired of being just another account at a big agency. Audits, builds, and ongoing management with direct access to me, no middle layers.
Most agencies are managing your account on autopilot
If you're spending real money on Google or Meta Ads and not seeing the results you expected, the problem usually isn't your budget. It's who's managing it.
"I'm spending money on ads but nothing is happening."
You're paying Google or Meta every month but your phone isn't ringing any more than before. The clicks and impressions are there, but they're not turning into customers. It feels like throwing money into a black hole.
→ I audit your accounts and find exactly what's wasting your budget."My ads are running but I have no idea if they're working."
The dashboards are confusing, the numbers don't line up between platforms, and you're not sure what's a real lead vs. a wasted click. Most accounts I audit have broken or missing conversion tracking.
→ I fix your tracking so you always know exactly what your ad spend is delivering."My competitors are showing up everywhere and I'm not."
You search for your own service and see competitors' ads above yours. You scroll Instagram and see their creative, not yours. They're capturing customers who are ready to buy right now. Those should be your customers.
→ I get your business in front of buyers across Google and Meta with intent-driven campaigns."My current agency sends reports but I don't know what's actually happening."
You're paying a retainer, getting a PDF every month, but you can't get a straight answer on cost per lead or why performance is slipping. You deserve better than that.
→ I give you plain-English reporting and a direct line to the person running your campaigns.Senior-level paid media, delivered directly by me.
Google and Meta Ads run the way the best in-house teams run them, with productized projects to start fast and ongoing management when you're ready.
Google Ads
Google Search, Shopping, Performance Max, and Local Services Ads. Tight keyword structures, disciplined negatives, conversion-focused copy, and bid strategies tied to your real business outcomes, not vanity clicks.
See pricing →Meta Ads
Meta campaigns built around the funnel, not the algorithm. Audience strategy, creative testing matrices, Pixel and CAPI implementation, retargeting, and lookalikes. Budgets up to $3.5M/month under my management at scale.
See pricing →Audits, Tracking & Optimization
Account audits, conversion tracking implementation (GA4, GTM, Pixel + CAPI), campaign rebuilds, and 30-day optimization roadmaps. Fixed scope, fixed price, delivered fast. The fastest way to find out what's costing you money right now.
See pricing →Three ways to work with me. Start where it makes sense.
Productized projects to find what's broken or launch something new, plus ongoing management when you're ready. Fixed scope, fixed price, no surprises.
Audit + 30-Day Roadmap
Campaign Build & Launch
Monthly Management
What you actually get vs. what agencies promise
Here's how a dedicated specialist stacks up against the agency experience most businesses are stuck with.
Three simple steps to more customers
No confusing jargon. Month-to-month, no long-term lock-ins. Just a simple process that gets your business more leads.
We talk about your business
We start with a free strategy call. You tell me about your business, your goals, and what you've already tried. I'll take a look at your current ads (if you have any) and tell you honestly what's working and what isn't — no charge, no pitch.
We agree on your north star — then build around it
Before a single dollar gets spent, we define the one metric that determines success — whether that's cost per lead, calls booked, or revenue generated. Every campaign decision, every optimization, every report ties back to that number. No vanity metrics. No "impressions are up." Just data-driven moves toward the thing that actually matters to your business.
Leads start coming in
I launch and manage your campaigns while you focus on your business. You'll get regular, plain-English reports showing exactly how many leads your ads are generating and what it's costing you per customer. More leads, less stress.
13 years inside high-growth companies
Before starting Rose City Results, I built and ran Google and Meta Ads programs inside some of the fastest-growing tech companies in the country. Director of Demand Gen at Haystack. Senior Performance Marketing Manager at Invicti. Head of Paid Media at Kajabi. The work that drove their customer acquisition at scale.
Built and ran paid acquisition programs at scale
For over a decade I've managed Google Search, Shopping, Performance Max, Local Services Ads, and Meta campaigns the way most local businesses never get access to: aggressive testing, disciplined structure, and relentless focus on what the data actually says. That's the standard I bring to every account I touch.
Director-level operator, not a junior account manager
I've owned monthly paid acquisition budgets up to $3.5M, including senior roles at Invicti, Kajabi, and Rightworks. That's the caliber of operator running your account, not somebody two years out of college learning on your dime.
Google and Meta, run by the same operator
Most agencies split Google and Meta across separate teams or vendors, with no one connecting the dots. I run both channels personally, which means audiences, creative, attribution, and budget all stay aligned to one strategy: yours.
Every dollar of your budget goes to your ads, not my margins
A lot of agencies quietly mark up your ad spend by 15-20%. I charge a flat management fee and that's it. Your ad budget goes entirely to Google and Meta, and you can verify that yourself at any time. No games, no hidden fees.
You deserve better than what most agencies actually deliver
Most agencies assign your account to someone junior, charge big retainers, and send confusing reports. Here's what you get with me instead.
A senior paid media operator who actually runs your account
I'm Derek Davis. 13 years in paid acquisition, most of it inside high-growth tech companies you've heard of. Director of Demand Generation at Haystack. Growth Marketing Director at Rightworks. Senior Performance Marketing Manager at Invicti. Head of Paid Media at Kajabi. Across those roles I've owned monthly Google and Meta budgets up to $3.5M and every campaign decision behind them.
I've built demand engines from zero, scaled MQL volume, and restructured underperforming accounts into ones that compound. I've seen what real paid media looks like at scale, and I've also seen the gap between that work and what most businesses get from their agency.
That gap is why Rose City Results exists. Businesses deserve the same caliber of strategy and execution that big tech companies pay senior operators six figures for. Without the agency layers, the markup on ad spend, or the junior staffer learning on your account.
When you work with me, you get the operator. I run your account personally. I make the optimizations. I write the reports. You talk to me on every call. That's the whole offer.
Your next customer is on Google or Meta right now.
Let's make sure they find you, not your competitor. Book a free 30-minute strategy call or start with an audit and get clarity on what's possible.
Book a free strategy callLet's get your business more customers
Fill out the form and I'll reach out within one business day. We can start with a free strategy call or jump straight into an audit. No pitch, no pressure, just a real conversation about your business and what's possible.
Answers to what most business owners ask first
No jargon, no runaround. Just straight answers.